Lee Maracle · Indigenous Women of distinction

International Women's Day poster design for Mohawk College

To mark International Women's Day 2021, Mohawk college and Indigenous Student Services sought artwork that celebrated indigenous women of distinction in the community. In memory of Lee Miracle, this poster was assembled to celebrate her life, commitments, and many contributions.

The poster was produced this poster using a combination of acrylics, gouache, pencil, and digital media.

Lee Maracles story as an Author, Advocate, Teacher, and Knowledge keeper rendered digitally.

Landscape painting that highlights the mudflats outside of Vancouver where she played as a child. The painting is rendered in acrylic on wood board and digitally composed in the final poster.

Digital typography composed on a red gouache banner behind a painting of a crowd holding a hand painted banner with type rendered in gouache.

Concept and pencil composition developing the layout and elements for the final artwork. rendered both digitally and with pencil.

• Client: Mohawk College
• Category: Illustration

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Animated GIF Illustration

Banner for course blog

This animated GIF was produced after being tasked with developing an animated GIF to be used on a Mohawk College blog. The concept takes an old technology of mechanical story boxes and places them within a GIF animation to bridge the gab between modern digital technologies and the history of innovation. After storyboarding, assets were produced in gouache paint and then digitally animated.

A variety of ideas and concepts were explored in thumbnail form before developing the storyboard.

Storyboard showing the motion and camera proposed for the GIF animation rendered in pen and marker.

All the assets of the illustration were rendered individually in gouache before scanning and animation.

• Client: Mohawk College
• Category: Motion Graphic

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VEB Typoart

Typographic history poster

Inspired by research into the East German type foundry VEB Typoart, this typographic poster captures the spirit of a key moment in contemporary history. Operating on the Communist side of the iconic Berlin Wall, VEB Typoart developed a variety of typefaces for letterpress, lithography, packaging, and promotional materials following WWII.

Central to the design is the “Q” rendered digitally from type specimens from the display typeface Quadro.

Some of Typoarts most interesting typefaces are reproduced on the poster with relevant metadata including type classification and designer.

Original logographic for VEB Typoart was rendering digitally from historic specimens for the poster.

• Client: Concept Work
• Category: Typography

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VR Painting & Sketching

Concept work from a course on VR storyboarding

Part and parcel of the emerging fields of VR and AR, this painting exemplifies the possibility of these technologies.

Digital painting and textures produce an analog feel in a 360 degree environment you can through in a browser or view in a VR headset for full immersion.

In order to visualize and construct the VR environments, the following two sketches were produced by hand (pencil) and digitally (Adobe Photoshop) to capture the totality of a specific area.

A pencil sketch of a house and street in VR.

A street with people shopping is rendered with digital art.

• Client: Concept Work
• Category: Illustration

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Submedia Streetwear

Clothing concepts for fundraising shirts

Design 1 featuring a floral motif inside of type.

As a part of a fundraising campaign for an independent media outlet, designs were developed for two street ware items to be sold to support their work. Designs supported the feel and aesthetic of the brand.

Design 2 featuring a vaporwave aesthetic.

• Client: Submedia
• Category: Clothing Design

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Rebel Donuts

Fresh branding & custom Packaging

Commissioned to produce branding and packaging for a new premium donut company, Rebel Donuts. The concept for the logo and packaging came from the 50's diner and drive-in aesthetics of american cities.

Rebel Donuts were looking for both a type logo and a logographic.

Rebel Donuts Type Logo.

Rebel Donuts Logographic, swatch, and type.

Thumbnail and rough work for logographic.

Moodboard used to develop ideas for branding and logographic.

Packaging prototype in action, with cut out that folds into an old light-up sign and a window in the front of package.

Prototype cut lines and artwork.

Prototype 3D rendering highlighting lid opening and different angles.

• Client: Rebel Donuts
• Category: Packaging

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Montréal Bookfair

Branding for the 2019 Montréal Bookfair

Tasked with producing print and digital materials to promote a 20-year running book event in Montréal, models and photography were combined with digital typography to represent the bookfair and its offerings.

One of the challenges of this project was producing all the materials for digital and print media in both english and french, while maintaining a consistent design.

Facebook cover image.

Facebook event page image.

Twitter profile header.

Twitter in stream image for promotion.

Hero styling for english website.

Hero styling for french website.

• Client: Montréal Bookfair
• Category: Visual Design

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Style Guides Infographic

A reference graphic for the elements of a branding style guide

Digital style guide reference poster, highlighting elements to consider when designing a brand style guide. Taking advantage of digital sizing to produce a long scrollable graphic which allows you to quickly navigate from the legend to the section you're looking for.

Graphical elements for colour and swatches.

Logo elements.

View the full HD infographic here.

• Client: Personal Project
• Category: Infographic

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Logo Motion Graphic

Professional presentations in action

DAZL Innovations is a new medical device company looking for a few assets to help them market their products and impress in presentations. They were looking for a modern, professional design that highlights the human aspect of their work.

Mock-up of one of their products with their logo stamped on it and toned to match their brand.

• Client: DAZL innovations
• Category: Motion Graphic

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Dark Sunday Brewery Co.

Brewery branding and a new themed IPA

Dark Sunday Brew Co. was looking for a logo for their brewery and a new IPA to launch a series of beers themed after days of the week. Their logo features a church stiple set into the R.

Their Blue Monday IPA was an 80's inspired beer and the packaging design drew on the colours and imagery that defined the era's fashion and music.

Six pack box design.

Concept for approval of a responsive website featuring stylized menu and parallax hero.

• Client: Dark Sunday Brewery
• Category: Branding

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Envelope Design

Creative envelope design for product mailing

The Tower InPrint was looking for a unique envelope design for mailing out their mail orders. Producing a repeating pattern using spot colours, these envelopes make an additional precious item when their customers receive mail.

• Client: The Tower InPrint
• Category: Print Media

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Black History Month

Instagram digital painting

To celebrate Black History Month, this instagram digital oil painting was produced to highlight the writings of Saidiya Hartman, writer and academic. Her work focuses on everyday resistance to anti-black racism in America throughout history, and the accompanying quote comes from her book, Wayward Lives, Beautiful Experiments.

Thumbnail drawings working on composition and concepts for the final piece.

• Client: Mohawk College
• Category: Digital Illustration

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Overdose Crisis

Vector infographic on the overdose crisis in Canada

While the COVID-19 public health crisis has been dominating the news, a similarly dire public health crisis around overdose deaths has been happening in Canada. Producing an infographic for print highlighting some of the statistics and solutions to this neglected public health issue.

Original vector elements were produced to support the words to make the poster visually compelling.

In order to get a very fluid flow to the pills, a custom pill brush was design so I could paint in the pills.

• Client: Personal
• Category: Infographic

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Art Deco Cards

20's themed Great Gatsby playing cards

Inspired by the visuals of Art Deco and words of The Great Gatsby, this deck of cards takes a look back at the styles of the 1920's in the 2020's.

The suits are customized to feature geometric cut aways both delicate and stylish.

Face cards featured representations of famous characters from the 20's.

• Client: Personal
• Category: Vector Illustration

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Champagne Flute Poetry

Typographic Poster

A typeart print poster taking a quote from Juliana Spahr's poem, Turnt and creating a visual out of type.

• Client: Personal
• Category: Typography

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